Serious Healthcare’s Privacy Policy is below. Questions concerning this policy may be submitted to info@serioushealthcare.com.

Privacy Policy

Effective Date: 4/1/2026

Last Updated: 5/12/2026

1. Introduction and Scope

Serious Healthcare (“Company,” “we,” “us,” or “our”) operates the Kinlike.Care mobile application (the “App”) and the website located at serioushealthcare.com (the “Website”), together referred to as the “Services.” The App is a social engagement and communication application designed to help residents of care communities stay connected with their families, friends, and authorized support networks. This Privacy Policy describes how we collect, use, share, and protect personal information when you use the App, visit our Website, or otherwise interact with our Services.

Our Services are built on a privacy-first, minimum-necessary data model with resident-controlled access to personal information. We do not intentionally collect clinical or medical records. The App is intended solely for social engagement and communication facilitation, and the Website is intended for informational and business inquiry purposes. Neither is intended for the storage or management of medical information.

This Privacy Policy applies to all individuals who use or interact with our Services, including residents, family members, social workers, care community staff, and Website visitors. Our Services are designed for and directed to users located in the United States. By accessing or using the App or the Website, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with our practices as described below, please discontinue use of our Services.

2. Types of Information We Collect

We collect the following categories of personal information in connection with our Services.

Resident Profile Data. When a resident creates an account on the App, we collect the resident’s name, a resident-chosen username, the resident’s care community affiliation, and communication preferences. We do not collect clinical data, medical diagnoses, treatment records, or medication information as part of a resident’s profile.

Family and Contact Data. We collect the names, phone numbers, email addresses, and relationship descriptions of family members and other contacts who are authorized by a resident to communicate through the App. This information is provided by the resident or by an authorized representative acting on the resident’s behalf.

Communication Data. The App generates and stores messages, visit scheduling information, and interaction logs created through App use. Because users compose their own messages, the content and sensitivity of communication data varies depending on what users choose to share.

Authentication Data. We collect login credentials and session data to secure user accounts and verify identity. Authentication data is stored in secured, access-restricted systems.

Usage and Technical Data. When you access the App or our Website, we automatically collect technical information including your IP address, device type, browser information, and session activity. This data is used for security monitoring, diagnostics, and limited service-improvement analytics.

Marketing and Inquiry Data. When visitors submit inquiries or contact requests through our Website, we collect the contact information and message content provided. This data is stored in our customer relationship management system for business development and customer support purposes.

3. How We Collect and Use Information

Collection Methods. We collect information through several channels, each aligned to a specific function of the Services and our business operations. For example:

Residents and authorized users enter data directly into the App when creating accounts, updating profiles, and sending messages.

Family members and other contacts are added to the App through a resident-authorized invitation process, ensuring that each connection is initiated or approved by the resident.

Social workers may submit information on a resident's behalf when the resident has specifically authorized them to do so.

Website inquiries are captured through forms on our website and processed through our CRM system.

Technical and usage data is collected automatically through cookies, server logs, and application-level tracking when you access the App or our Website. 

Purposes of Use. We use the personal information we collect for the following purposes:

Facilitating social engagement by enabling communication between residents and their authorized family members and contacts

Support visit coordination by providing scheduling tools and interaction management features

Send service-related notifications, including reminders and updates, through our messaging infrastructure

Respond to user requests and inquiries through customer support channels

Managing leads and outreach for business development purposes.

Analyzing user access and use to monitor and improve the performance of our Services and the user experience

As necessary to protect the security and integrity of our Services, to enforce our terms of service, and to meet our legal obligations.

We will not use your personal information for purposes materially different from those described above without providing you notice and, where appropriate, obtaining your consent.

4. Health Information and Incidental PHI

Our Design Commitment. The App is designed, built, and operated as a social engagement tool. It is not designed, intended, or equipped to function as a health information system or electronic health record. We do not intentionally collect, solicit, or store Protected Health Information (“PHI”) as that term is defined under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and its implementing regulations at 45 CFR Parts 160 and 164. The App does not collect or process clinical diagnoses, treatment plans, medication lists, lab results, health care payment information, or other medical records.

Incidental Collection Risk. Because the App operates within care community environments and enables users to compose free-form messages, there is a possibility that users may include health-related information in their communications, profile entries, or scheduling notes. For example, a family member might mention a resident’s health condition in a message, or a resident might reference a medical appointment in a scheduling request. We recognize this risk and have established the following procedures to address it.

Incidental Health Information Protocol. If we identify or become aware that health-related information has been submitted to the App outside of a Business Associate Agreement, we will take the following steps:

We will isolate the information by restricting access to authorized personnel only.

We will promptly and securely delete the health-related information from our systems or, comply with applicable agreements with our care community provider.

We will notify the user who submitted the information and, where applicable, the customer in accordance with our agreement.

We will document the incident in our internal compliance records for audit and accountability purposes.

Prohibited Uses of Health Information. We will not use any health-related information that is incidentally received through our Services for marketing, advertising, user profiling, analytics, data monetization, or any purpose unrelated to the security and integrity of our Services.

User Responsibility. We ask that users refrain from submitting medical records, clinical diagnoses, prescriptions, treatment information, or other health-related data through our Services. Our Services are not designed to serve as a repository for medical information, and we cannot guarantee the same level of protection for health data as systems purpose-built for clinical information management.

5. Data Sharing and Disclosure

Resident-Related Sharing. The core principle of the App is that all access to resident data is permission-based and controlled by the resident. Resident information is shared with other App users, such as family members, friends, or social workers, only when the resident has affirmatively authorized that access. App administrators and users may grant or revoke access at any time through the App’s permission controls.

Service Providers. We engage third-party service providers to support the technical operation and delivery of our Services. These providers fall into the following categories: messaging and notification services that deliver SMS, email, and other communications on our behalf; application hosting and infrastructure services that host and operate the App and the Website; customer relationship management and website services that process inquiries and marketing data submitted through our Website; and internal productivity and communication tools used by our staff for coordination and support. Each service provider is contractually obligated to use personal information solely for the purpose of performing services on our behalf, to implement and maintain appropriate security safeguards, and to notify us promptly in the event of any security incident that may affect user data.

Social Media. We maintain business presences on third-party social media platforms for marketing and community outreach purposes. We do not transmit your personal information to social media platforms. Any engagement data generated by your interaction with our public social media posts is collected and governed by those platforms under their respective privacy policies.

Legal Obligations. We may disclose personal information when required to do so by law, regulation, subpoena, court order, or governmental request, or when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Serious Healthcare, our users, or the public.

Business Transfers. In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, personal information held by us may be among the assets transferred. In such circumstances, we will provide notice to affected users before their personal information becomes subject to a materially different privacy policy.

Sale, Sharing, and Disclosure of Personal Information

We do not sell, rent, lease, or trade your personal information to third parties for monetary or other valuable consideration. We do not share your personal information with third parties for cross-context behavioral advertising, and we do not use your personal information for targeted advertising as those terms are defined under applicable state privacy laws.

Mobile Information

No mobile information, including phone numbers and SMS opt-in or consent data, will be sold, rented, leased, shared, or otherwise disclosed to third parties or affiliates for marketing or promotional purposes. Information that you share with us when signing up for SMS messages will not be shared with any third party for their purposes, except as required to deliver the messaging service (e.g., to our SMS platform provider) or as required by law.

6. Data Security

We implement a layered set of administrative, technical, and physical safeguards designed to protect personal information collected through our Services from unauthorized access, use, disclosure, alteration, or destruction. Where the App receives or processes information under a Business Associate Agreement as required under HIPAA, we implement additional safeguards as specified in the applicable BAA.

No method of electronic transmission or data storage is fully secure, and we cannot guarantee the absolute security of your information. If you believe your account has been compromised or that your personal information has been accessed without authorization, please contact us at the address provided below.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Users may request deletion of their data at any time. When a retention period expires or a user submits a valid deletion request, we will securely delete or de-identify the applicable information within a commercially reasonable timeframe, except where retention is necessary to resolve a pending dispute or enforce our agreements. Where immediate deletion of backup copies is technically impracticable, we will isolate the affected data from active systems and prevent any further access or processing until deletion becomes feasible.

8. Your Choices and Controls

Resident Access Controls. The App is built around resident-controlled data access. Through the App interface, residents can view and update their profile information, add or remove authorized contacts, adjust sharing preferences, and revoke previously granted access at any time. Family members and other authorized contacts can manage their own account information and communication preferences within the App.

Deletion Requests. Any user may request deletion of their personal information by contacting us at info@serioushealthcare.com. We will process verified deletion requests within forty-five (45) days. If we need additional time, we will notify you of the extension and the reason within that initial period.

Communication Preferences. You may opt out of non-essential communications at any time by updating your notification settings within the App or by contacting us directly.

Additional Rights Under State Law. Depending on your state of residence, you may have additional rights regarding your personal information under applicable state law. If you wish to make a request related to your personal information or have questions about your rights, please contact us. We will respond to all requests in a timely manner.

9. International Users

Our Services are designed and operated exclusively for users located in the United States. We do not direct the App or the Website to individuals in the European Union, the European Economic Area, the United Kingdom, or any other jurisdiction outside the United States, and we do not undertake to comply with international data protection frameworks. Our data practices are governed by applicable United States federal and state laws.

All personal information collected through our Services is processed and stored in the United States. If you access the App or the Website from outside the United States, you do so on your own initiative and consent to the transfer of your information to the United States.

10. HIPAA Considerations

As described, the App is a social engagement tool and is not designed to collect or process PHI. Serious Healthcare does not independently qualify as a covered entity or business associate defined under HIPAA. We do not perform health plan administration, health care clearinghouse functions, or health care treatment services, and we do not conduct electronic transactions covered under HIPAA.

Where our services are engaged by a care community that is a covered entity, and the nature of the engagement creates a reasonable possibility that PHI may be received or maintained through the App, we will enter into a Business Associate Agreement (“BAA”). The terms of each BAA will define our respective obligations regarding the handling, safeguarding, and permissible use of any PHI received in connection with the engagement, including incident reporting, subcontractor obligations, and access rights.

In all other circumstances, we protect information received through our Services using the security measures and the incidental health information protocol described in this Privacy Policy.

11. Children’s Privacy

Our Services are not directed to children under the age of eighteen (18), and we do not knowingly collect, solicit, or maintain personal information from children under eighteen. If we become aware that we have collected personal information from a child under the age of eighteen without verified parental consent, we will promptly delete that information from our systems. If you believe that a child has provided personal information to us through our Services, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices or business operations. When we make changes, we will revise the “Last Updated” date at the top of this Policy and post the updated version on the Website and within the App. If we make material changes that significantly affect how we handle your personal information, we will provide prominent notice through our Services or by email before the changes take effect. Your continued use of our Services after the effective date of a revised Privacy Policy constitutes your acknowledgment of and agreement to the updated terms.

13. Contact Information

If you have questions or concerns about this Privacy Policy, wish to make a request regarding your personal information, or need to report a security concern, you may contact us at:

Serious Healthcare

Attn: Privacy Inquiries

100 Cherokee Blvd. #2010

Chattanooga, TN 37405

Email: info@serioushealthcare.com